No matter how excited we are by the prospect of studying memeplexes, we must remember our subjects are inextricably interwoven with human brains and societies. Careful concern for people intertwined with a memeplex under study is non-negotiable. Questions of ethics should not simply be ordained by the rituals and rubrics of internal review boards.
I ask those pursuing the study of memetics to pause and contemplate the ethics of their work and to open dialogues about the direction, funding and social impact of their research. With knowledge comes responsibility.
Our minds are not our own, but are shaped by our parent cultures. In every question we ask lie biases and perspectives which can alter the thought patterns of others. Interaction spreads the weaknesses as well as strengths of our memeplexes, with unforeseeable consequences.