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Saturday, January 6, 2018

A Question of Strategy

Past posts had sensational titles like, "Aliens Built the Pyramids" to draw readers in and generate buzz.

However, this had the side-effect of turning off other readers who didn't read any further and dismissed the blog as "woo-woo".   = )

What is the best strategy for long-term success?

To build momentum, should the new blog toe a "professional" line or are some stunts acceptable (with maybe an explanation, a footnote....)?

Please comment below.  Guidance is welcome.

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