Past posts had sensational titles like, "Aliens Built the Pyramids" to draw readers in and generate buzz.
However, this had the side-effect of turning off other readers who didn't read any further and dismissed the blog as "woo-woo". = )
What is the best strategy for long-term success?
To build momentum, should the new blog toe a "professional" line or are some stunts acceptable (with maybe an explanation, a footnote....)?
Please comment below. Guidance is welcome.
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