Any wannabe scientific theory can tell you: you're making headway when you're included in America's highest-rated sitcom.
It hasn't made it into (most) university lectures or textbooks yet.
It might not have a scientific journal of its own.
But who really cares when Sheldon Cooper and Amy Farrah Fowler illustrate its rudimentary principles for the TV viewing audience?
Spread by all means available. Enjoy the meme of memetics utilizing humor to implant in American pop-culture!
* Note: This clip is posted with the intent of educational purposes only. No profits are being derived from this video.
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